What is the wesbites purpose?
The purpose of the website is to inform people who come on it of the school and its facilities, it will try to make a good impression of the school for people to look at and also it will be a place to get information and somewhere to find out contact details.

Who are the audience of the website?
The audience of a primary school website would mainly be the parents of current or potential students, however young students may go onto it also therefore it must be suitable for both.

What does the website have to communicate?
The wesbite has to mainly communicate a basic message of the school for users to see, it would include basic information such as contact details and a simple summary of the school. It may also communicate a learning environment for students or a simple email network.

What will the personality of the website be? (e.g formal, informal or fun if for a primary school)
The personality of the website will be user free and fun due to the fact that it is mainly directed at small children and their parents. The administrators will try to make it as appealing as possible by using bold colours and block shapes. Cartoons and simple word usage would also be used to make it more accessable to children.