Photography, Composition and Non Verbal Communication

One of the aspects of constructing my website as a whole would be the artwork and the photography that I include within the finished piece. Therefore I will have to follow a set of guidelines and rules when composing my photgraphy and art in order for it to be viable for a website, these are those rules.

>Eye Flow

The first rule is eye flow and this were a photograph is taken in a certain way to draw the audiences attention to the subject within the picture.

For example:




>Dominant Element

This is where within a picture the subject that is wanted to be looked at is much more noticable than the others therefore drawing the audiences attention.

For example:


>Simplicity

This is basically were only what is essential is put into the picture therefore the subject within the photograph stands alone almost elimating the audience of having any chance to look elsewhere.

For example:



>Balance

This is basically an image that can be either symmetric or asymmetric, subtle or obvious.

For example:




>The rule of thirds

The rule states that an image should be imagined as divided into nine equal parts by two equally-spaced horizontal lines and two equally-spaced vertical lines, and that important compositional elements should be placed along these lines or their intersections.

For example by using the rule of thirds this image can be improved:

Firstly this photo is dead set in the centre and fairly uninteresting.






But by using the rule of thirds this picture can be made more interesting an emotional.











>The diagonal rule


The Diagonal Rule states that a photograph looks more dynamic if the objects fall or follow a diagonal line. The diagonal line doesn't have to be an actual line and it doesn't have to be a straight one. It could be the edges of a river, the top of a forest, or even an imaginary line connecting the different objects in the scene.





For example:







>Non verbal communication
This is the art of making a picture speak a thousand words, when composing or taking a picture the artist must think about ways in which they can make the picture enticing and full of enigma and story, these are some of the ways and rules in which an artist can make a picture talk to the audience.

>Expression- based on conventionalised cultural codes, instantly recognisable.

>Eye contact- directly towards the consumer (appealing to them) or involved within the scene of the ad.

>Pose-static or active often corresponds to expression. Can also be a symbol of status.

>Clothes-important as they communicate to the audience

>Touch- ritualistic touching (cosmetics) conveys emotion and manner. Grasping and holding is functional.

>Body movement- relates to the function that the actor is doing.

The next thing is,

>Postional Communication
This is when the realtionship of the actors within the frame is expressed through a medium of height and which way they are facing to show their realitonship and status, again the rules for this are as follows:

>Reciprocal- a two-way relationship in which each person is the centre of the other’s attention.

>Divergent- each person’s attention is diverted towards something different.

>Object- the attention of each person is directed towards the same object.

>Semi-reciprocal- one person’s attention is concentrated on the other, whose attention is elsewhere.