Target Audience

I feel that due to the nature of the charity I have chosen to use, the target market could be easily viable for people of all ages, backgrounds and genders to donate. This is because I feel that it is a quite well recognised cause and in the modern day people are usually quite inclined to donate money espcially in the case of children to poverty stricken areas of the world.

I think that should my campaign be mounted properly and effectively that the target audience or market could be on a quite large scale in terms of the people it will interest and make them feel inclined to donate, this is because there isn't really any mental barriers to it as such. For example some people who say were not keen on animals would obviously not donate to the RSPCA. The point I am trying to get across is as my charity doesn't seem to have such barriers to the audience it will in turn widen the target market for the charity itself with it being a quite well recognised case therefore it would more than likely appeal to most donating memebers of the audience.